A collaboration between Mumbai Police and FCB Interface aimed at curbing noise pollution from excessive honking — a traffic signal resets its countdown timer each time it detects loud honking, making drivers wait longer. The campaign’s goal is to encourage responsible honking habits among drivers in Mumbai.
The Punishing Signal
Husani Oakley
Husani S. Oakley is a senior global executive, writer, creative director, and technologist with 25 years of experience telling stories, creating award-winning work, and leading teams across countries, cultures, and time zones.